We think of ourselves as friendly advisors who also happen to work in insurance.

A business made up of like-minded people who believed customers always deserved a straight answer and the best advice. A place where Canadians felt heard and respected.

Over 50 years later, our objective still remains the same.

Diamond Kote has always aimed to enhance your vehicle ownership experience through products, services and programs that keep your vehicle looking new longer and protecting you from the high cost of all the little accidents that can happen along the way. It’s this kind of commitment that has made Diamond Kote Canada’s most trusted warranty providers for all automotive dealers, manufacturers and customers.

 

A Look at Our History

1968

Diamond Kote founded in Vancouver was the first to improve insurance protection for people in Canada.

1971

Diamond Kote is the first to introduce automotive extended warranty to help cover the parts missed by traditional car insurance.

1975

As import cars hit the Canadian market, we introduced rustproofing and undercoating protection to help these cars cope with the Canadian Winters

1995

Partnered with Toyota to create vehicle reconditioning programs which set the stage for Certified Pre-Owned programs for Canadians.

2004

Partnered with Industrial Alliance/SAL groups to help reach more Canadians, growing nationwide to more than 1,100 dealerships today.

2008

Trusted with managing recall campaigns for some of the largest automotive manufacturers in North America, such as Toyota.

2016

Diamond Kote is proud to introduce our revolutionary wireless corrosion protection unit: the DK Wireless C.P.U.

2018

Celebrated 50 years of helping Canadians drive with peace of mind.

2020

iA Financial Group Inc. acquires WGI Manufacturing and our well known brand, Diamond Kote.

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